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Twitter’s New Super Follow: What Everybody Needs to Know

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Twitter rolls out The Super Follow option which will allow creators to get more income from their biggest fans, as well as give them the option to monetize their work on the platform.

Super Follow is currently available for Twitter accounts with 10,000 or more followers and will continue to roll out globally over the next few weeks.

Who can Super Follow people?

Only iOS (for now) subscribers can purchase a Super Follows subscription from people in the initial test group. Go to their profile and look for the Super Follow button. As Super Follow rolls out more broadly, Twitter plans to include both web and phone.

What does a Super Follows subscription include?

People who offer Super Follows choose what bonus content they share. They only have to share bonus content through Super Follower-only Tweets. Tweeter hopes to include more bonus content as they roll out further. If you click the Super Follow button on Twitter user profile, you can see examples of what they have to offer.

Can I share Super Follows Tweets?

You can re-Tweet and quote Super Follows if you are a Super Follower. Only other Super Followers will see the Re-postings, shared links, and Direct Messages of Super Follows. Non-subscribers will be only able to see your comment if they follow the creator, and will be instructed to follow the creator if they do not.

Can I Super Follow more than one person?

If you’d like to Super Follow more than one person, you’ll simply visit each person’s profile and tap Super Follow to learn more and purchase their specific subscription. Each subscription is purchased on its own. Every month, your subscriptions auto-renew on or around the same date you initially subscribed to each profile, and until you pause or cancel your subscription. 

If you would like to follow more than one person, you can visit their profile and then tap Super Follow to learn more about them.

When you first subscribe to a profile your subscription will auto-renew on or around the same day.

How much does Super Follows cost?

As Twitter mentioned, the person you follow sets the monthly cost of their subscription, which is either $2.99, $4.99, or $9.99.

How much of my subscription goes to support the person I Super Follow?

When you Super Follow someone, they can earn up to 97% of what you pay, after in-app purchase fees, up to $50,000 in lifetime earnings based on Twitter’s Super Follows Creator Terms. They can earn up to 80% of revenue after in-app purchase fees after earning $50,000 in lifetime earnings.

How to get your new Twitter account set up with Super Follows

Super Follow is available to all of Twitter’s iOS users, but only accounts with 10,000 or more followers are able to opt-in for now. If you’d like the option to enable Super Follows,

  1. log into your account on your mobile
  2. Navigate to the main menu.
  3. Tap Monetization.
  4. Tap Super Follows.

Why you should care about Super Follow

For Creators: Super Follow gives creators a way to reach and engage with everyone who has a large following on Twitter. It provides creators with a simple way to share their content with a larger audience and to use Twitter as a discovery tool for what’s happening in their world.

For Brands: Super Follow makes it easier for brands to extend the reach of their real-time marketing campaigns, events, or announcements by providing their most loyal fans with the opportunity to discover their content.

For Advertisers: Super Follow provides advertisers with a unique way to reach an active, relevant audience that is already interested in their brand or industry. As part of Twitter’s evolving suite of advertising products, brands can find new ways to engage through native video or experiences for events and announcements.

The benefits of having a large following on Twitter

A large following on Twitter can help you be seen, heard, or discoverable by the people that matter most to your business. This means that it’s easier for you to connect with more potential customers who are interested in your product or service. It also helps brands make their content more relevant and create targeted ad campaigns based on interest segments, which can help increase both reach and engagement.

Tips for getting more followers on Twitter

Here are a few tips to help you build your followers on Twitter:

  • Use #hashtags. Adding relevant hashtags will expose your tweets to people who may not otherwise see them
  • Follow other accounts that share similar content and interests with yours
  • Engage with the people who retweet, reply or mention you
  • Ask questions and watch for interesting conversations
  • Create or share content that is relevant to your interests, like other Twitter users
  • Use the Discover tab to find interesting accounts and topics
  • Give more people a reason to follow you by tweeting helpful information, news, promotions, or polls.
  • Retweet the people who retweet you! This will expose your content to their followers

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