The Complete Guide to LinkedIn Ads
Learn how to use LinkedIn ads to promote your brand, increase web traffic, find new leads and more.
If you want to reach your professional clients, then advertising on LinkedIn is a good idea. If you are not sure what to do, this article will tell you about all the different kinds of ads that are available for LinkedIn.
This article has examples of advertisements so that it will help inspire your next advertisement.
Types of LinkedIn Ads
LinkedIn offers businesses several different ways to advertise.
There is “Sponsored Content” where people can see your ad on their feed, no matter if they are using a computer or phone. “Sponsored Content” goes under the label of “promoted” to show that it is different from regular content.
When you want to advertise with Sponsored Content, you can choose between LinkedIn carousel ads, single image ads, or video ads.
Sponsored messaging lets you advertise your product to a person’s inbox. You will only be able to do it twice per month for every person in your target audience.
89% of people like it when businesses send messages to them. 48% of companies use this way to talk to customers and prospects.
Text ads on LinkedIn show up at the top and on the right side of your screen. They are good for people who want leads from other professionals. 58% of marketers say that they want to improve their lead generation with digital marketing, so text ads can be a way to do this with less money.
Dynamic ads run on the side of LinkedIn and talk to people through personalization. Dynamic ads pop up in the feed of a person’s profile, so their own information pops up. Members can change their settings to not show this information if they want. There are two types of dynamic ads: Follower Ads and Sponsored Ads.
The objective of a LinkedIn ad
LinkedIn works with advertisers to help them find people who need their product. There are three types of goals that you can use in your advertisement, from the awareness stage to conversion.
LinkedIn ad formats
You can use 10 different types of ads on LinkedIn. Each one is good for some goals. We will tell you about the different ads and give examples so that you know which ones to use.
LinkedIn carousel ads are a swipeable row of cards. The key is to use strong visuals to keep your readers interested. You can tell your brand's story, show products, or share insights. There are many goals you might want to achieve from these ads: awareness, website visits, engagement, website conversions and lead generation.
LinkedIn carousel ad specs:
With a conversation ad, people can see different options. Then they can choose which one is best for them. This type of ad lets you show your products and services while also getting people to sign up for events or webinars. Your goals are that this will make people more aware of your brand, bring visitors to your website, get people talking about you on social media, and get people interested in signing up for an event or webinar.
LinkedIn conversation ad specs:
Follower ads are a type of Facebook ad.
They promote your LinkedIn Page to others.
These ads can be used for:
LinkedIn follower ad specs:
Spotlight ads are a way to show people what is in your store. They can click on the ad and get information about it, or they can go to your website. Spotlight ads are another form of advertising that uses personalization to connect with audiences. There are different goals for spotlight ads, like brand awareness, website visits, engagement, lead generation, and job applicants.
LinkedIn spotlight ad:
LinkedIn job ads are stronger than recruitment ads. These LinkedIn jobs make sure that no other company can advertise on your employees' profiles. This way, you will have more applicants for the job and more people will visit your website.
LinkedIn job ad specs:
lead generation forms
Lead gen forms are a type of form that lists people's information, like their name and email address. They are used to find more qualified leads. For example, if you're hosting a webinar, you can use lead gen forms on your website or in your ads. Then anyone who sees the webinar will automatically get an email address.
lead generation form specs:
One out of two people who see this type of ad on the internet visit the website. This is a good way to advertise because you can send a message to your audience's inbox with a link that will take them to your website. The goal is to get more visitors and website conversions, or leads.
LinkedIn message ad specs:
Single image ads
On LinkedIn, single image ads can be seen on the home page. These ads are paid for and will say “promoted” to differentiate from unpaid content. Single image ads work best when you want to get people’s attention or promote your brand. They tend to work better than other types of advertising if you want people to visit your website or apply for a job with you.
LinkedIn single image ad specs:
Single job ads
You can run single job ads on LinkedIn. These ads are in your audience’s newsfeeds. It is easy to find the perfect candidate and you never have to hire people again! There is also a 25% increase in the average click to apply rate with these ads. Goals: Job Applications
LinkedIn single job ad specs:
Text ads are easy to set up and work within your budget. 80% of B2B leads come through LinkedIn. Text ads may be a good way to get B2B leads on social media. The goals for text ads are: Brand awareness, website visits and website conversions.
Text Ad specifications:
LinkedIn has video ads. You can use them to show how you think and what the customer experience is. You can also show a new product or give an insider look at your company culture. There are many things you can do with the LinkedIn video ads that show, not just tell, your story.