Unlocking the Potential of BuzzSumo: A Guide to Its Practical Benefits

In the modern, fast-paced online world, where an abundance of information is the norm, grabbing people’s attention can be as challenging as finding a tiny needle in a vast haystack. This is where BuzzSumo comes into play!

BuzzSumo acts like a magical magnifying glass, not only unveiling the latest trends across the web but also revealing the hidden recipe behind viral content. Whether you’re a budding blogger, a seasoned marketer, or a business owner aiming to conquer the online realm, BuzzSumo equips you with insights that can transform your content strategy.

By analyzing what’s performing like a rock star in your niche and understanding why audiences can’t seem to get enough, BuzzSumo empowers you to craft content that’s not only good but also share-worthy.

Exploring BuzzSumo’s Applications

BuzzSumo offers a variety of tools that can enhance your content. Today, we’re diving into the functionalities of discovery, content, influencers, and monitoring, along with effective examples of using them.

Discover Trending Topics

Imagine you’re navigating the world of the digital marketplace. To stand out, you need to know what people are talking about and what interests them. That’s where discovering trending topics becomes crucial. Here’s the toolkit that will help you do so:

Content Ideas Generator

Have you ever stared at a blank page, unsure of where to start? The Content Ideas Generator is your creative spark. Give it keywords or topics related to your niche, like “digital marketing,” for example, and it conjures up a list of fresh content ideas.

While many tools suggest content ideas, BuzzSumo’s generator does it with laser precision. It tailors ideas to your keywords, helping you create content that resonates. It has two ways of working: one where it suggests related topics, and a new one where it gives you a detailed breif for your content. This plan includes all the important information about the topics you’re interested in supported with links to research and articles about those topics.
For example, if you’re in the digital marketing game and you’re stuck on what to write about next, try BuzzSumo’s Content Ideas Generator. Input “social media strategy,” and get niche-specific ideas and full brief for your content.

Trending Feeds

Imagine having a newsfeed solely dedicated to what’s trending in your industry. By keeping an eye on these feeds, you can spot emerging trends and popular discussions. That’s the magic of the Trending Feeds feature in BuzzSumo.

What sets this feature apart from other tools is that BuzzSumo filters out the noise of trending topics, providing real-time insights, ensuring you focus on trends relevant to your industry. 
To illustrate, let’s say you’re interested in AI trends. While other tools might overwhelm you with general tech trends, BuzzSumo’s feed offers relevant content that serve as a spotlight on the trends that truly matter to you.

Keyword Tool

The Keyword Tool feature helps you align your content with the language of your audience by letting you explore the specific words and phrases people use when seeking information.

While many tools offer keyword suggestions, BuzzSumo’s Keyword Tool goes further. It identifies keywords with high engagement, maximizing your audience connection. You don’t just use keywords; you use keywords that lead to higher visibility and engagement.
Imagine you’re navigating the realm of learning Arabic, creating resources to help beginners. Other tools suggest popular keywords, but BuzzSumo’s Keyword Tool offers a secret ingredient: engagement. As you enter “Arabic learning,” it suggests keywords like “how to learn Arabic fast” and “best app to learn Arabic.” These keywords aren’t just popular; they’re the ones your audience engages with the most.

Topic Explorer

The Topic Explorer lets you zoom in on a specific topic, revealing subtopics and related ideas. If your niche is digital marketing, you can explore subtopics like “social media strategies” or “SEO tactics.”

By exploring layers of topics, you’re positioned as someone who understands the nuances of your field by uncovering niches within niches and subtopics that might be overlooked.
For example, if you want to explore content marketing, other tools give you surface-level insights while BuzzSumo’s Topic Explorer goes beyond the basics, letting you dive deep into niche topics that showcase your expertise, revealing subtopics like “video content marketing.”

Question Analyzer

Imagine having a direct line to your audience’s questions. The Question Analyzer identifies common questions and concerns within your chosen field. Answering these questions positions you as a valuable resource.

Answering questions is valuable, but BuzzSumo’s Question Analyzer predicts what your audience wants to know, making your content proactive by addressing concerns before your audience even voices them, showcasing your thought leadership.
Using our learning Arabic example, other tools might suggest broad topics, but BuzzSumo’s Question Analyzer identifies questions like “Why does Egyptian Arabic have such a different sound from other dialects?” You’re not just addressing vague inquiries, you’re providing answers to questions that learners are actively asking.

Content Feature

The content feature helps you understand if people are interested in what you’re looking at and how much they like it by showing you how many times it has been shared on social media and how many people are interacting with it.

Content Analyzer

BuzzSumo’s Content Analyzer is a comprehensive tool empowers marketers, content creators, PR professionals, and businesses across industries to uncover the hidden gems within billions of published pieces worldwide.

With its intuitive interface and robust features, the Content Analyzer takes you on a journey through vital components, each opening doors to unparalleled content inspiration, competitor analysis, and strategic decision-making.

Practical Applications 

• Discover Engaging Topics: Leverage the Content Analyzer’s topic searches to uncover the most captivating headlines within your niche.

• Brand Insights: Identify content gaps, partnership opportunities, and new ideas that align with your brand.

• Competitor Analysis: Uncover competitor content strategies by dissecting websites and domains. Understand what’s working for rivals, generate fresh ideas, and create content that resonates with your target audience.

• Content Performance Metrics: Dive into shares and backlinks data to assess content performance on platforms like Facebook, Twitter, Reddit, and Pinterest. 

• Export and Analysis: Export data for in-depth analysis and reporting. Whether it’s refining PR campaigns, justifying content performance, or benchmarking strategies, the exported data fuels informed decision-making.

• Streamlined Workflow: Save searches and set up alerts to automate repetitive research tasks. Elevate your efficiency, stay updated on industry trends, and focus on strategic content creation.

Facebook Page Analyzer

The Facebook Analyzer keeps track of the posts you put up on your chosen Facebook page and how much people interact with them as time goes on, offering important insights such as the best day to post, the best time to post, average engagement per post type, and even the most reactions used. It’s like having a history book that shows how well your posts have been doing.

It doesn’t just look at numbers; you can also find out the best time to put up posts and what kind of posts get the most attention. You can even compare this with your competitor’s page. This helps you decide when to share things and what to share so that people will like it.

Practical Applications

• Optimizing Facebook Campaigns: By understanding which posts generate the most engagement and the ideal posting times, you can fine-tune your Facebook campaigns for maximum impact.

• Benchmarking Against Competitors: Compare your performance against that of competitors to identify strengths and areas for improvement.

• Creating Performance Reports: Easily generate reports that highlight key metrics for your managers or clients, showcasing the progress of your Facebook initiatives.

• Exploring Industry Trends: Investigate trends within your industry by analyzing engagement patterns across different Facebook pages.

YouTube Analyzer

YouTube Analyzer is a tool that helps you come up with new ideas for videos. You just type in words or phrases, and it shows you the best videos about that topic. It’s like getting a lot of creative ideas from the internet in no time, so you know what to make your next video about.

The Analyzer isn’t just for your own channel. It’s like a peek into what other people are doing. You can check out your competitors’ channels and see what’s working for them. This helps you understand their plans and get ideas from what they’ve done right.

Practical Applications

• In-Depth Video Understanding: Clicking on the “full insights” button beneath any video unveils a treasure trove of information. From subscribers and views to engagement data, you get a holistic view of the video’s impact.

• Content Embeds and Links: Discover where your videos are being embedded or linked across the web. This not only shows where your videos are seen but also uncovers the “hooks” that turned into independent stories.

• Audience Engagement: Gain visibility into who’s sharing your video and get the opportunity to engage with them in meaningful ways.

• Collaboration Opportunities: Partnering with established YouTubers can turbocharge your video marketing efforts. The Analyzer assists in finding the right collaborators based on relevance, country, language, and category filters.

• Insights on Ads: Video marketing often involves advertising. The “Ads” filter allows you to toggle on or off ads from your data. Whether you seek organic content insights or wish to analyze competitors’ Ads strategies, the Analyzer puts you in control.

• Performance Benchmarking: Compare your videos against competitors, learn from their successes, and fine-tune your approach.

Backlink Analyzer

The BuzzSumo Backlink Analysis Tool is important for making search engines work better and making your online presence stronger. This special tool helps marketers and SEO experts understand how links matter. It’s like a guiding light, helping them figure out how search rules work and make their website better. 

Other websites linking to a page is like a thumbs-up for search engines like Google. They use these thumbs-ups to figure out if a page is important and related. When a page gets lots of thumbs-ups, it gets a better spot when people search for things.

Practical Applications

• Enhanced SEO Strategy: Discover the websites that have recognized the value of your content and linked to it. Leverage this information to amplify your site’s authority and optimize your SEO approach.

• Competitor Insights: Uncover the backlink landscape of your competitors. Identify their sources of authority and leverage these insights to surpass their online presence.

• Link Building Opportunities: Unearth potential sites for link building by examining top-ranking pages for your chosen keywords. These pages hold clues to valuable linking possibilities.

• Content Promotion: Leverage the tool’s feature of social shares and engagement metrics to identify platforms where your content can thrive. Amplify your reach by sharing content on these platforms.

• Future Content Strategy: Utilize the tool to identify the most successful content on your website in terms of backlinks and engagement to shape your future content creation strategy.

• Social Media Amplification: Identify social media platforms where your content is being shared and engage with users who have shared your content to foster relationships with influencers and potential brand advocates.

Influencers Identification Features

In a world full of info, real human connections matter! Influencer marketing does this job by letting popular individuals share your brand’s message. These people have an audience who trust them, so what they say matters and makes people act, which helps brands look reliable because they’re connected to trustworthy voices.

BuzzSumo helps brands find the right voice for its Influencer Identification features through four paths (Twitter, Facebook pages, Tiktok, Youtube).

Twitter(X) Influencers

In the era of social media influence, every retweet, mention, and engagement carries the potential to amplify your brand’s resonance. BuzzSumo’s Twitter Influencers feature isn’t just a tool; it’s a strategic ally, guiding you to discover, engage, and collaborate with the voices that matter. 

• Search for Key Influencers: Whether you’re targeting a specific industry, niche, or location, the tool allows you to identify key influencers who resonate with your target audience. This targeted approach ensures that your influencer partnerships align closely with your brand’s identity and goals.

• Investigate Influencer Insights: Dive deep into an influencer’s content sharing patterns and preferred topics. This knowledge is invaluable as it enables you to craft personalized engagement strategies that resonate with the influencer’s audience, fostering authenticity and trust.

• Streamline Relationship Building: BuzzSumo enables you to follow influencers directly from the platform, saving you time and simplifying your engagement process. Additionally, the “Twitter lists” feature lets you categorize influencers based on campaigns or niches, streamlining your approach for targeted interactions.

• Craft Engaging Outreach Strategies: BuzzSumo’s outreach list functionality allows you to curate lists of influencers for specific campaigns or collaborations. By maintaining these lists, you can engage with influencers consistently and meaningfully.

For example, you’re a digital marketing agency looking to stay updated with the latest insights in the industry. By using BuzzSumo’s Twitter Influencers feature and searching for “digital marketing,” you can discover influential Twitter accounts of marketing experts, SEO gurus, and content strategists.

Investigate the content they share, and follow them directly from BuzzSumo. By adding them to a dedicated list, you can create a curated feed of industry insights that help you refine your strategies, learn from thought leaders, and enhance your agency’s online presence.

Facebook Pages Features

Facebook continues to be a powerhouse for engaging audiences and building brand presence. BuzzSumo’s Facebook Pages feature enables you to uncover the most relevant Facebook pages for your niche. Here’s how you can make the most of BuzzSumo’s Facebook Pages feature:

• Discover Relevant Facebook Pages: Begin your journey by typing in your subject of interest. With a few clicks, BuzzSumo compiles a curated list of influential Facebook pages tailored to your chosen topic.

• Investigate for Informed Choices: Evaluate pages based on relevance or likes, gaining insights into their content strategy and the way they present themselves. This investigation is crucial in selecting pages that complement your brand’s identity and message.

• Explore Connected Profiles: As you explore Facebook pages using BuzzSumo, you can seamlessly access profiles across other platforms like Instagram and twitter. This cross-platform view offers a comprehensive understanding of the content these pages share, allowing you to make informed decisions for potential collaborations.

• Foster Collaborations: By aligning with pages that share your values and interests, you can connect with audiences that are genuinely interested in your offerings, leading to higher engagement and brand loyalty.

Let’s say you’re a software company specializing in conversational AI solutions. You want to collaborate with relevant Facebook pages to showcase the benefits of your AI-driven chatbots. 

Using BuzzSumo’s Facebook Pages feature, search for “AI technology” or “chatbots.” You’ll discover influential Facebook pages that focus on technology trends, AI news, and automation tools. Investigate these pages to understand their content style and engagement rates.

YouTube & TikTok Influencers 

In the dynamic landscape of digital marketing, harnessing the power of video content is vital! BuzzSumo’s YouTube & TikTok Influencer features open the door to a world of influential creators who can drive traffic and engagement to your brand. Here’s how to unlock the potential of BuzzSumo’s YouTube & TikTok Influencer search:

• Discover Influential Creators: Begin the journey by entering relevant keywords or specific YouTube channels. BuzzSumo’s powerful search engine scours the platform to bring forth a collection of influential creators who resonate with your niche.

• Refine Results: BuzzSumo simplifies this process by allowing you to filter results based on various criteria, such as video length, number of subscribers, videos, and views. Refining results ensures that you’re connecting with creators whose audience size and content style align with your goals.

• Export for In-depth Analysis: Export your results as CSV or Excel files for detailed analysis and integration with other applications to enhance your ability to strategize, measure outcomes, and refine your influencer collaboration approach.

For more clarification, Suppose you’ve developed an online platform for learning Arabic language skills. To expand your user base, you want to collaborate with influencers who can showcase the effectiveness of your platform’s Arabic learning resources. 

Use BuzzSumo’s YouTube or TikTok Influencers feature to search for “language learning” or “learning Arabic.” Identify YouTube channels and TikTok creators who specialize in teaching languages.

Refine your search to prioritize creators with substantial subscribers and views. Explore their videos to assess their teaching methods and engagement. Collaborate with a prominent language educator to create informative videos, live tutorials, or interactive challenges that highlight the value of your Arabic learning platform.

Monitoring & Tracking Performance

Staying informed about your brand’s performance, your competitors’ strategies, and emerging trends is essential for maintaining a competitive edge. Continuous monitoring allows you to adapt, refine, and optimize your approach to achieve your goals. With data backed insights from BuzzSumo’s comprehensive monitoring capabilities, you can make informed decisions and stay ahead of the curve.

Brands: Tracking Online Presence and Engagement

BuzzSumo’s brand monitoring feature allows you to keep a close watch on how your brand is perceived online. It tracks social media mentions, shares, and sentiment related to your brand, giving you a comprehensive understanding of your brand’s online presence.

This feature provides real-time insights into how your audience perceives your brand. It’s not just about the numbers, it’s about understanding sentiment and engagement, which are crucial for building meaningful relationships with your audience.

For example, let’s say you’re a digital marketing agency. By using BuzzSumo’s brand monitoring, you discover that your agency’s social media posts about innovative AI-powered marketing strategies are receiving overwhelmingly positive sentiment and a high number of shares. This insight guides you to create more content on this topic, which resonates well with your audience.

Competitors: Monitoring Content Strategy and Performance

This feature lets you keep track of your competitors’ content strategies and performance. You can identify their most engaging content, discover trends, and identify gaps in your own strategy.

Instead of blindly emulating your competitors, this feature helps you dissect their strategies and understand what truly resonates with their audience. This way, you can adopt successful tactics and differentiate your approach.

Imagine you’re in the conversational AI space. Using BuzzSumo’s competitor monitoring, you notice that a competitor is consistently producing in-depth video tutorials on AI implementation. These videos are gaining substantial shares and engagement. You decide to create similar video content, but you also identify a gap – there’s limited content on practical case studies. By focusing on this angle, you set your content apart.

Backlinks: Enhancing SEO through Backlink Monitoring

The backlink monitoring feature in BuzzSumo helps you keep track of who is linking to your website and your competitors’ websites, providing insights into the authority and relevance of these links, which is crucial for SEO.

Unlike other tools, BuzzSumo offers the added advantage of combining backlink insights with content performance. This holistic view helps you identify high-performing content that attracts valuable backlinks.

For example, In the learning Arabic niche, you discover that a popular blog post on your website about mastering Arabic pronunciation has gained several backlinks from reputable language learning websites. Using BuzzSumo, you identify that these backlinks came after the post was shared on social media by influential Arabic language enthusiasts. Armed with this knowledge, you decide to engage with these enthusiasts more actively and create follow-up content on advanced Arabic language nuances.

Content: Tracking Performance and Engagement Over Time

BuzzSumo’s content monitoring feature enables you to track the performance and engagement of your content over time. You can analyze metrics such as shares, likes, comments, and backlinks, allowing you to understand the long-term impact of your content efforts.

This feature provides a historical perspective on your content’s performance. It’s not just about immediate engagement, it’s about understanding how your content continues to resonate and deliver value to your audience.

Using our last example, you’ve been consistently publishing blog posts and videos about different aspects of Arabic grammar and vocabulary. By using BuzzSumo’s content monitoring, you notice that certain posts on mastering essential Arabic phrases consistently gain shares and backlinks even months after their initial publication. This insight guides you to promote these high-performing posts more prominently on your website and social media channels.

Keywords: Monitoring and Adapting to Changing Trends

BuzzSumo’s keyword monitoring feature helps you keep track of relevant keywords in your industry. It provides insights into how often these keywords are mentioned in content, which helps you adapt your content strategy to changing trends and interests.

Unlike traditional keyword tools, BuzzSumo combines keyword monitoring with content performance data. This means you’re not just tracking keywords, you’re tracking how these keywords translate into engaging content.

Foe instance, consider you’re in the field of digital marketing. You’ve been creating content around keywords like “SEO best practices” Using BuzzSumo’s keyword monitoring, you notice a rising trend in the keyword “voice search optimization.” This prompts you to shift your content strategy and start producing in-depth guides and videos on optimizing content for voice search, aligning your content with the latest industry trends.

In wrapping up, in today’s digital world, it’s really important to have a strong online presence and a smart plan for your content. That’s where BuzzSumo comes in with a bunch of helpful tools that make it easier to find cool ideas for what to post, work with popular people, see who’s linking to your website, and know what’s going on in your industry.

Think of BuzzSumo as a friendly guide that helps you do better online. As things keep changing in the digital world, BuzzSumo is here to support you in confidently figuring out how to do well and handle whatever comes your way.

Frequently Asked Questions (FAQs)