Complete Digital Marketing Training
Digital marketing skills are essential not only for digital marketing professionals but for anyone working in a business with an online presence. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners.
What Fields Of Training We offer
Social Media Marketing
Building an effective social media strategy will expand all of your other inbound marketing efforts, build brand awareness, word of mouth, and attract buyers.
Content
Marketing
How to develop, organize and implement a content marketing strategy, analyze and measure the effect of content marketing on growing your business.
Performance Marketing
Designed for marketers who want to master the art of running paid advertising campaigns on Facebook & Google Ads to get good results.
Search Engine Optimization
Learn all things SEO, including link building, topic clusters, building search authority, and an inside look into how to use blogging to rank #1 on Google.
Social Media Training
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time use these platforms to create fresh connections and build long-term loyalty. In this course, you will learn the basics of social media marketing.
Our training explains why making an investment in social media can benefit your business. It shows you how to define your audience and craft a social media strategy focused on your organization’s goals. It also teaches you how to communicate effectively on leading social networks such as Facebook, drive results with paid ads, and measure your success.
Our Training includes
This course gives you an overview of social media marketing, from why it benefits your business and how to define a target audience to steps to create a social media strategy and measure your success.
- Social media strategy
- Interact with customers
- Publish on social media
- Build your advocate community
- Social media networks overview
- Social media marketing definition
- Measure social media activities
- Optimize your social media profiles (best practices included)
- Lectures about Facebook, Instagram, Twitter, Pinterest, Google Ads and Google My Business, YouTube, LinkedIn,...
By the end of training you'll be able to
Develop an engaging and effective social media strategy for your business on multiple platforms.
Build an inbound social media strategy that delights your customers and grows your bottom line.
Leverage the power of social media to transform your business and your career.
Content Marketing Training
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.
You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The course covers the following topics:
- Introduction to content marketing
- Generating Content Ideas
- How to Effectively Promote Content
- Planning a Long-Term Content Strategy
- Building a Content Creation Framework
- Creating Quality Blog Content
- Write shareable content
- Establish powerfull Pillar Pages
- Measuring and Analyzing Your Content
- The power of storytelling
- Which content marketing tools to use
- A content marketing checklist to follow
- How to SEO optimize your content
- Get your content the attention it deserve
- Define best content for your audience
By the end of training you'll be able to
Create and repurpose content that both humans and search engines will love
Increase your sales, traffic, and brand recognition using the power of digital content
you will be capabale of growing a business from scratch or build upon your existing strategy
Develop a system for consistently generating new content ideas
Optimize your site for search engines to drive a consistent stream of traffic
Collect data to measure your results and optimize future campaigns
Performance Marketing
This course is designed for marketers who want to master the art of running paid advertising campaigns on Facebook & Google Ads.
Facebook Ads
Learn about Facebook ads from Facebook Experts – including generating leads on Facebook, crafting a strategy, designing winning ad campaigns, measuring your success, and running ads on just a dollar a day.
Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads
What you will learn throughout the training:
- Why Facebook ads are important for our businesses
- Why people fail at Facebook ads and how you can avoid these mistakes
- How to create different types of Facebook Ads (hands on demos)
- Build custom audiences from your email list & website visitors
- Create and install Facebook pixel for conversion tracking
Google Ads
Win back your business from your competition by learning Google AdWords like an expert.
Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.
You will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business.
You will drive qualified traffic, or best-fit customers to your business while they’re searching on Google for products and services like the ones that you offer.
Step by step learning journey
What are the expected outcomes you'll get?
- Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
- Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
- Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
- Advertise Your Products and Services Online Effectively
- Learn How to Sell Your Products & Services Online With Google Ads.
- Use Automation & Smart Shopping to Sell Products effectively.
- Build reports to track performance and optimize your campaigns for maximum growth.
SEO
Whether you’re a beginner, need advanced on-page tactics, or a refresher on building better traffic, this is your home to learn search engine optimization. Learn all things SEO, including link building, topic clusters, building search authority, and an inside look into how to use blogging to rank #1 on Google.
This Specialization will teach you how to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also develop practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.
Topics that the training will cover
Ranking & Visibility
Rank higher and be seen by more people. Learn about the factors that influence your online visibility in Google and other search engines.
On-Site SEO
Learn about the elements of a website you can change (and how to change them!) in order to earn more relevant search engine traffic.
Links & Link Building
Learn why links are important for SEO. Learn how to analyze links and master link building basics.
Local SEO
Does your business serve a local area? Master the knowledge you need to get a local business found online through Local SEO.
Keywords & Keyword Research
Learn about keywords and finding the words and phrases that can have the greatest impact on your SEO.
Crawling & Site Audits
Learn about search engine crawling, indexation, and how to audit the discoverability and ranking power of content.
What will you learn throughout the training?
- Practical steps to do complete SEO for a new website or existing website and rank it on the first page of Google
- Step by step keyword research to find low difficulty and low competition keywords to rank in Google
- SEO for your website to bring in more organic traffic from Google & other search engines
- Decrease your website visitor's bounce rate and improve time spent on your site
- Technical SEO factors: what needs to be checked regularly and what needs to be avoided
- On-Page SEO: how to optimize your articles/content with proper on-page SEO techniques
- Off-Page SEO: how to do proper off-page SEO for your website & avoid critical mistakes
- How to build authority of your website in the eyes of Google and other search engines
- How to write quality and engaging content for SEO that can really rank in Google searches
- How to make SEO audit reports for clients and companies