Complete Digital Marketing Training
Digital marketing skills are essential not only for digital marketing professionals but for anyone working in a business with an online presence. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners.
What Fields Of Training We offer
Social Media Training
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time use these platforms to create fresh connections and build long-term loyalty. In this course, you will learn the basics of social media marketing.
Our training explains why making an investment in social media can benefit your business. It shows you how to define your audience and craft a social media strategy focused on your organization’s goals. It also teaches you how to communicate effectively on leading social networks such as Facebook, drive results with paid ads, and measure your success.
Our Training includes
This course gives you an overview of social media marketing, from why it benefits your business and how to define a target audience to steps to create a social media strategy and measure your success.
By the end of training you'll be able to
Content Marketing Training
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.
You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The course covers the following topics:
By the end of training you'll be able to
This course is designed for marketers who want to master the art of running paid advertising campaigns on Facebook & Google Ads.
Learn about Facebook ads from Facebook Experts – including generating leads on Facebook, crafting a strategy, designing winning ad campaigns, measuring your success, and running ads on just a dollar a day.
Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads
What you will learn throughout the training:
Why Facebook ads are important for our businesses
Why people fail at Facebook ads and how you can avoid these mistakes
How to create different types of Facebook Ads (hands on demos)
Build custom audiences from your email list & website visitors
Create and install Facebook pixel for conversion tracking
Win back your business from your competition by learning Google AdWords like an expert.
Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.
You will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business.
You will drive qualified traffic, or best-fit customers to your business while they’re searching on Google for products and services like the ones that you offer.
Step by step learning journey
Introduction & Log In to Google Ads & Dashboard
Set Up the First Campaign & create Campaign Structure
Ad Group Set Up and Keyword Research & Create Ads
Tools and Settings & Campaign Optimization
What are the expected outcomes you'll get?
Whether you’re a beginner, need advanced on-page tactics, or a refresher on building better traffic, this is your home to learn search engine optimization. Learn all things SEO, including link building, topic clusters, building search authority, and an inside look into how to use blogging to rank #1 on Google.
This Specialization will teach you how to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also develop practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.
Topics that the training will cover
Ranking & Visibility
Rank higher and be seen by more people. Learn about the factors that influence your online visibility in Google and other search engines.
Learn about the elements of a website you can change (and how to change them!) in order to earn more relevant search engine traffic.
Links & Link Building
Learn why links are important for SEO. Learn how to analyze links and master link building basics.
Does your business serve a local area? Master the knowledge you need to get a local business found online through Local SEO.
Keywords & Keyword Research
Learn about keywords and finding the words and phrases that can have the greatest impact on your SEO.
Crawling & Site Audits
Learn about search engine crawling, indexation, and how to audit the discoverability and ranking power of content.