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The Latest in SEO: From E-A-T to E-E-A-T

SEO Factors EEAT

The utilization of E-A-T can enhance your online presence and establish your expertise within your field.

This acronym, which stands for Expertise, Authoritativeness, and Trustworthiness, may have been created for Google Search Quality Raters Guidelines, but it’s a crucial concept for anyone who wants to succeed online.

But wait, there’s more! Google upgraded E-E-T to E-E-A-T, with an additional “E” for “Experience,” making it an even more comprehensive set of guidelines to follow.

By prioritizing content that demonstrates E-E-A-T, you can boost your credibility and establish trust with your audience – which is absolutely essential in today’s digital age.

So, if you’re ready to attract more traffic to your website and establish yourself as an authority in your industry, keep reading! We’ll show you how to apply these guidelines to your online content and take your online success to the next level.

What is Experience in E-E-A-T?

Experience refers to the extent to which the content creator has the necessary first-hand experience for the topic they are writing about. If a person has direct experience with a particular subject, they are more likely to have in-depth knowledge and insights that can be valuable to readers.

For example, a person who has personally used a product is likely to provide a more trustworthy and reliable product review compared to someone who has not.

Cookpad is an excellent example of a website that excels in experience. Cookpad is a popular recipe-sharing website where users with personal experience can upload and share their own recipes, as well as browse recipes uploaded by others.

One of the reasons Cookpad is so successful is that many of the recipes on the site are created and shared by people with adequate experience in cooking.

This means that the recipes are often based on actual experiences, trial and error, and a deep understanding of the ingredients and techniques involved.

What is Expertise in E-E-A-T?

Expertise refers to the level of knowledge and experience that a website or author has in their field or industry. To demonstrate expertise, websites should provide accurate and informative content that reflects their level of knowledge in their field.

Some factors that can help demonstrate expertise include:

1. Qualifications and Credentials: If the website or author has relevant qualifications or credentials, such as a degree or certification, this can help demonstrate their level of expertise.

2. Content Quality: The content on the website should be well-written, informative, and accurate. It should also be updated regularly to reflect new developments or changes in the field.

3. Authorship: If the website has a dedicated author or team of authors who are experts in their field, this can help demonstrate their level of expertise.

One excellent example of expertise in E-E-A-T would be the Mayo Clinic, one of the premier medical institutions around today that provides high-quality medical advice online through its website or app platform.

Their site offers trusted health information based on evidence from clinical trials conducted over many years as well as expert opinions from doctors all over America, so users can be sure that whatever advice they get comes straight from knowledgeable professionals whose expertise has been verified time and time again!

What is Authoritativeness in E-E-A-T?

The Latest in SEO: From E-A-T to E-E-A-T 3

Authority refers to the level of influence or credibility that a website or author has within their industry or niche. To demonstrate authority, websites should have a strong online presence and a positive reputation. Some factors that can help demonstrate authority include:

1. Backlinks: Backlinks from other reputable websites can help demonstrate the authority of a website. The more backlinks a website has from other high-quality websites, the more likely it is to be seen as authoritative.

2. Social Media Presence: A strong social media presence, including a large following and active engagement with followers, can help demonstrate authority.

3. References and Citations: If the website is frequently referenced or cited by other reputable sources, this can help demonstrate authority.

One example of Authoritative sites is Wikipedia, one of the most authoritative sources on any topic you can think of. They are experts in their field, and they provide accurate information backed up with citations from reliable sources.

As such, readers know they can trust what Wikipedia says as it is written by people who know what they are talking about and have done extensive research on whatever subject-matter experts is being discussed.

This makes them a great example for other websites looking to implement an effective EEAT policy into their own content strategy!

What does Trustworthiness mean in E-EA-T?

Trustworthiness is the most important member of the E-E-A-T family, and it refers to the degree to which a website can be trusted by its users.

A trustworthy website is one that provides accurate information, protects user privacy, and provides a positive user experience.

Building trust with users is essential for encouraging engagement, increasing conversion rates, and establishing long-term relationships with your audience.

Let’s take a look at The New York Times, a highly respected and trustworthy source when it comes to news articles. They put out articles written by experienced journalists who conduct rigorous fact-checking before publishing anything, so readers always get accurate stories presented objectively without bias or distortion – something which gives them authority within journalism circles worldwide!

Not only do these pieces of content come with detailed sourcing but also often include quotes directly taken from experts themselves thus making sure everyone gets access to good quality and trustworthy content!

How does trustworthiness impact E-E-A-T and SEO?

Google’s search algorithms are designed to provide users with the most relevant and trustworthy results possible for their search queries.

This is where E-E-A-T comes into play. Websites that demonstrate expertise, authority, and trustworthiness are more likely to rank higher in search engine results pages (SERPs).

The more trustworthiness signals a website has, the more likely it is to be perceived as trustworthy and authoritative by both search engines and users.

What are trust signals?

Trust signals are indicators that help users determine whether a website is trustworthy or not. These signals can come in many forms, such as:

Secure Website: Websites that have an SSL certificate (i.e., HTTPS instead of HTTP) are more likely to be seen as trustworthy and safe by both search engines and users.

User Reviews: Positive reviews from real people can be a powerful trust signal. Websites that have a high number of positive reviews and ratings are more likely to be perceived as trustworthy and reliable.

Trust Seals and Certifications: Displaying trust seals and certifications from reputable third-party organizations, such as the Better Business Bureau or Norton, can effectively establish credibility and trust with users.

Authorship and Authoritative Content: Websites that have authoritative content written by recognized experts in their field can be seen as more trustworthy and reliable by both search engines and users.

It’s essential for authors to have a strong online presence and reputation, and to be recognized as thought leaders in their industry.

Accurate Information: Websites that regularly update their content and ensure that their information is accurate and reliable are more likely to be seen as trustworthy and authoritative.

Now, here are other great examples of websites that seem to have strong E-E-A-T signals.

Investopedia: Investopedia is a website that provides financial advice to readers. The website’s content is written and reviewed by financial professionals, including financial advisors, economists, and industry experts.

Investopedia’s content is known for its depth and breadth of coverage and its focus on providing actionable advice to readers.

AllRecipes: AllRecipes is a website that provides recipes and cooking tips to home cooks. The website’s content is created by a community of home cooks who share their favorite recipes and cooking techniques. AllRecipes’ content is known for its reliability and usefulness, as well as its engagement with the home cooking community.

WebMD: WebMD is a website that provides health information to patients and healthcare professionals. The website has a team of medical experts who review and approve all content, ensuring that it is evidence-based and accurate.

WebMD’s content covers a wide range of medical topics and is frequently cited by other reputable sources.

Tripadvisor: TripAdvisor is a website that provides travel information and reviews of hotels, restaurants, and attractions. The website’s content is created by a community of travelers who share their experiences and recommendations.

TripAdvisor’s content is known for its reliability and usefulness, as well as its engagement with the travel community.

Is E-E-A-T a ranking factor?

The Latest in SEO: From E-A-T to E-E-A-T 4

E-E-A-T is indeed an important rating criterion that Google takes into consideration when ranking websites.
However, it’s not necessarily a direct ranking factor.

Instead, think of E-E-A-T as a quality rater guideline for how to create high-quality content that meets the needs of your audience. If you focus on creating content that demonstrates your expertise, authority, and trustworthiness in your niche, it’s likely that you’ll naturally attract links and engagement from other high-quality sites.

And those factors – links, and engagement – are what actually contribute to your ranking position in Google’s search results.

So, to put it simply, E-E-A-T is not a ranking factor in and of itself, but rather a set of guidelines that can indirectly impact your rankings through the quality of your content and the signals it sends to other sites.

For example, let’s say you run a website about pet care. If you consistently publish high-quality articles written by veterinarians or other experts in the field, and you cite credible sources for your information, it’s likely that other pet-related sites will link to your content and share it with their audiences.

Those backlinks and social signals can help boost your website’s authority and, ultimately, your rankings.

Can lack of E-E-A-T negatively affect your website?

A lack of E-E-A-T can have a significant impact on your website’s performance in a number of ways, particularly in terms of your search engine rankings and your ability to attract and retain an audience. Here are a few examples:

Lower search engine rankings: as mentioned above, Google and other search engines use E-E-A-T as a way to evaluate the quality and relevance of the content on a website. If your website lacks E-E-A-T, it may be seen as less valuable and trustworthy, which can lead to lower search engine rankings and less traffic to your site.

Poor user experience: Users are more likely to engage with content that they perceive as trustworthy and authoritative. If your website lacks E-E-A-T, users may be less likely to spend time on your site, share your content, or return in the future.

Reduced conversions: If your website is lacking in expertise or authority, it may be harder to persuade visitors to take action, such as making a purchase, filling out a form, or subscribing to your newsletter.

How can I improve my website’s E-E-A-T?

If you’re looking to boost your website’s E-E-A-T (Expertise, Authoritativeness, Trustworthiness), there are some helpful tips to keep in mind. Check them out below:

1. Consider hiring experts who specialize in your industry to create your website’s content. This way, you can be sure that your website’s information is reliable and accurate.

2. Establish your authority in your field by getting recognized by reputable sources in your industry. This could be through partnerships or endorsements from well-respected organizations.

3. Make sure you demonstrate your trustworthiness by providing clear and transparent information about your website’s sources of funding, advertising, and content creation processes. This way, your audience can feel confident in the information you provide.

4. Use citations and links to authoritative sources to support your claims and provide additional context. This can help to build credibility and show that you have done your research.

5. Always ensure that your website’s content is accurate, relevant, and useful to your target audience. This is essential for building a loyal following and establishing your website as a go-to resource in your industry.

Now that you have a better understanding of E-E-A-T, or E-A-T as it was previously known, The Cornerstone of Online Credibility and Success, you can take the next step by reviewing your own website and assessing how it measures up to the E-E-A-T criteria.

You may want to consider a content audit and update your website’s content to reflect current trends and best practices, or you might want to work with a digital marketing agency to help you improve your website’s E-E-A-T signals.

Remember, building trust and credibility with your audience is key to achieving long-term success online. By focusing on E-E-A-T, you can establish your website as a reliable source of information and build a loyal following of readers and customers.


How does E-E-A-T impact local SEO?

E-E-A-T is particularly important for businesses that operate locally because it helps to establish credibility and trust with potential customers in your area. By demonstrating your expertise, authority, and trustworthiness, you can help to build a strong local reputation and improve your chances of ranking well in local search results.

Does E-E-A-T only apply to content-related websites?

No, E-E-A-T applies to all types of websites, including e-commerce sites, social media platforms, and news sites. Any website that provides information or services to users can benefit from improving its E-E-A-T factors.

Do websites have an E-E-A-T score?

While E-E-A-T is a crucial factor in determining the quality of a website and its content, there is no specific score or metric that search engines assign to websites or individual pages. Instead, E-E-A-T is evaluated by search algorithms using a variety of signals such as content quality, author reputation, and domain authority.

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