If you want your website to be successful, then it’s critical to keep tabs on how visitors are interacting with it. Google Search Console is an excellent tool for helping you monitor the website’s performance of your content in search results.
We wrote a starter guide about Google Search Console, and another post about Fixing Google Search Console Errors Using RankMath.
But, the Search Advocate Team at Google introduced a great Google Looker Studio Template that uses Bubble charts as an easy-to-use visual aid that allows website owners to quickly identify areas of improvement from an SEO perspective and create actionable plans for improved search results.
With its help, you can analyze clicks, click-through rates (CTR), average position and other metrics associated with queries and devices. By closely analyzing this data and taking action based on insights gleaned from it, digital marketing professionals–including website owners, SEO practitioners, digital marketers and content creators–can boost their site’s Google search performance.
In this blog post we will take a look at key steps needed to effectively analyze Search Console data so that you can successfully increase visibility in search engine rankings.
What we will cover
Introducing the Google Looker Studio Template and its Benefits
This Website’s Perfromance Looker Studio Template bridges the gap between data analysis and action, empowering users to make informed decisions based on easy-to-understand visual representations of their data.
A bubble chart is a great visualization when you want to compare multiple metrics and dimensions. It enables you to see relationships and patterns in your data more effectively. You’ll see Clicks, Click-through rate (CTR), and average position for queries and devices. That’s three metrics and two dimensions – all at the same time.
Understanding & Customizing the website’s performance report
Every bubble you see is a query.
The bubble’s size corresponds to the number of clicks generated by the query to the website.
Big bubbles mean more traffic.
The color of the bubble represents the device used while searching. That means that for every query, you might see one bubble for a Desktop Search (the green bubble), one for a Mobile Search (the blue bubble), and one for a Tablet Search (the red bubble).
The Y-axis on the chart shows how high your average position is. The higher it is, the better it is for SEO.
Position one should be at the top of this axis.
The X-axis shows Click-through rate (CTR), which measures how many people click on a search result compared to how many people see it. This helps us figure out if people found what they were looking for or not.
Finally, the red lines show us the average for each part of the chart. This helps us divide it into four sections. We can tell which queries are above or below the average.
Before looking at the chart, you can make some changes to it.
- Pick which Search Console property (domain) you want to look at. You can swap easily between your domains.
- Decide what time period you want to look at in the report. It’s important to select an appropriate timeframe as a few days may not provide accurate results.
- Select the specific keywords to prioritize or exclude in the report. If you offer multiple products or services, it may be beneficial to focus on specific keywords, or you may choose to exclude your brand name from the report.
- Choose countries that should be included or excluded in the report.
- Select devices that should be shown or hidden from the report
Analyzing Search Console Data to Identify Areas of Improvement
There are four types of queries in the chart:
1-Top position, high CTR
These queries are the ones that appear in the first position of the search engine results page and have a relatively high click-through rate (CTR).
In this case, you’re doing a great job already, and there’s not much you need to do for those.
2-Low position, high CTR
These queries appear in low positions of the SERP, but still manage to get clicks. This indicates that these queries have a higher than average click-through rate (CTR).
It can be an indication of user intent, as users demonstrate willingness to click on results which appear in lower rankings, which means you could bring a significant contribution, if their position goes up. You should invest in optimizing them.
3-Low position, low CTR
While these queries may not seem important, you can begin by checking how big the bubbles are and finding the larger ones (which are still driving traffic), then you can split them into two main groups.
If the query is related to your business, give it extra attention. If the query is unrelated to what you offer, use that as a chance to change what you write about, so you get more relevant visits from your target audience.
4-Top position, low CTR
These queries may not get many clicks for various reasons. To figure out why, look for the biggest bubbles and check if your competitors have added structured data markup that displays rich results, which could make their links more appealing to users. Another possibility is that you optimized for a query that users don’t find relevant to your site. It’s also possible that users have already found the information they were looking for, such as your company’s opening hours, address, or phone number.
Optimizing Your Website’s Performance
After looking at the results and analyzing them, you can see which queries you want to optimize for. Then you can look at the page they go to when they search those queries.
Here are some tips you need to consider:
Make sure you use the right words in your title, description and ALT attributes.
Use headings to make important words stand out.
Add extra information to help search engines find your content.
Think of related words people might use when searching for something on your website.
You can look at Google Ads or Google Trends to find ideas from popular topics and searches related to your website.
Finally, we wrote some other-detailed ideas about how to improve your content through Content Audit, and how to optimize your content before publishing it online. We suggest reading it and following the steps, so you can make sure that your content has the best chance of appearing in search engine results.
Frequently Asked Questions
What is the Website’s Perfromance Looker Studio Template?
It’s a tool that uses bubble charts as a visual aid to help website owners identify areas of improvement from an SEO perspective and create actionable plans for improved search results. This template makes it easy for users to analyze clicks, click-through rates (CTR), average position, and other metrics associated with queries and devices.
How does the Bubble Chart work inside this template?
The Bubble Chart displays queries as bubbles. The size of the bubble represents the number of clicks generated by the query, while the color represents the device used (Desktop, Mobile, or Tablet). The Y-axis shows the average position, and the X-axis shows the Click-through rate (CTR). Red lines divide the chart into four sections, indicating average performance.
What are the types of queries in the Website’s Perfromance Template?
There are four types of queries:
1-Top position, high CTR | 2-Low position, high CTR | 3-Low position, low CTR | 4-Top position, low CTR
Can I customize the Website’s Perfromance Template?
Yes, you can customize the chart by selecting the Search Console property (domain), choosing the time period, selecting specific keywords, countries, and devices to include or exclude in the report.