If you want your website to rank higher on search engines and attract more visitors, writing SEO-friendly content is crucial. However, it can be challenging to know where to start and how to optimize your content for search engines. That’s why we’ve compiled this guide to give you 8 proven steps to write SEO-friendly content for your website.
From keyword research to content creation and optimization, this guide covers everything you need to know to create effective SEO content for your website. Whether you’re new to SEO or a seasoned pro, these steps will help you improve your website’s visibility and attract more traffic. So, let’s dive in and learn the 8 proven steps to write SEO-friendly content for your website!
What we will cover
Use the Primary Keyword in the URL and Title Tag
Including the primary keyword in the URL and title tag of your content is essential for SEO success and can help you generate more organic traffic to your website by allowing search engine algorithms to understand what the content is about.
For example, let’s say you are a business that sells sunscreen and your primary keyword is “sunscreen“. If you create a blog post about sunscreen and use the primary keyword in the URL and title tag of the post, it will help search engines understand what the content is about and it may increase the chances that someone searching for “sunscreen” will click on your post and visit your website.
Use the Primary Keyword in the First 100-150 Words
One of the most important elements of creating SEO-friendly content for your website is effectively using keywords. Specifically, using your primary keyword in the first 100-150 words of your content can greatly help your search engine ranking. Using the primary keyword at the beginning of the article can make it easier for readers to understand the topic immediately.
You should ensure that you use the primary keyword naturally and in the context of the article. Forcing the keyword into sentences or using it too many times can make the article read awkwardly and may even harm the article’s ranking in search engine results.
Remember, it is crucial to make sure that the keyword is relevant to the article’s topic; using a keyword that is not related to the article can also harm its ranking in search engine results.
Include 1 Keyphrase for Every 250 Words
Including one keyphrase in every 250 words of an article can significantly improve your on-page SEO and attract more readers to your content. Keyphrases are words or phrases related to the article’s main topic that draws in more readers and increase the article’s visibility on search engine result pages.
For example, in the case of the sunscreen article, you can add keyphrases like “sunscreen protection”, “sunscreen benefits”, or “types of sunscreen” naturally to the article, while avoiding keyword stuffing. By doing this, readers can easily find and access your article, and search engine algorithms can more easily identify what the article is about.
SEO Title Is Between 50-70 Characters
Writing an SEO-friendly title can be challenging, but it is essential to improve your online visibility. Titles between 50 and 70 characters are ideal because they provide readers with a summary of your content in a manageable amount of length.
Titles that are too long can get cut off in search engine results pages (SERPs), while titles that are too short may not convey enough information to draw in a reader. Titles between 50 and 70 characters are the perfect length to provide an accurate summary of your content and make sure it stands out in SERPs.
Write an illustrative meta description
Your meta description is the brief text that appears below the title in SERPs, providing a summary of the page’s content. By writing an illustrative and attention-grabbing meta description, you can increase the likelihood of search engine users clicking through to your site.
For example, a meta description for a page about sunscreen benefits could read: “Learn about the powerful benefits of sunscreen, including protection from UV rays, prevention of premature aging, and reduced risk of skin cancer.“
Include the Primary Keyword in Your Permalink or Slug
One proven step to writing SEO-friendly content for your website is making sure the primary keyword appears in the permalink or slug of each post or page on your website.
Permalinks are the web addresses used to link to specific blog posts and pages. For example, if you have published an article titled “5 Tips For Writing A Great Blog Post“, your permalink might look like this: www.examplewebsite/5-tips-for writing -a -great -blog post/.
Write an Excerpt for the Post/Page
An excerpt is a short passage from a piece of writing, such as an article, book, or speech. It usually contains the most important ideas or themes in the larger work and provides readers with an overview of what to expect. Authors often use excerpts to promote their works and attract potential readers.
For example, let’s say you wrote a blog post about how important it is for entrepreneurs to stay organized with their finances:
The excerpt might be something like this: “Running your own business can be overwhelming, especially when it comes time for filing taxes and managing expenses. But having good financial organization skills will help make sure you don’t miss any key deadlines or lose track of important paperwork.” This single sentence gives readers enough information so they know what they’re getting into if they decide to click through and read more!
Include 2-3 Internal and External Links
Including internal and external links is one of the proven steps to writing SEO-friendly content for your website. Internal links allow you to direct readers to other pages on your site, while external links provide external sources and additional information related to the topic you are discussing.
Internal links are especially important for larger websites with multiple pages and help create a cohesive user experience. The more links you include, the higher your page’s rank and visibility in search results will be.
External links are also beneficial, as by linking to external sources, you demonstrate that you have done your research and are eager to provide readers with more information.
Remember, to double-check your links to avoid including any broken links that might hurt your ranking.
To create SEO-optimized content, you need to include your primary keyword in the URL and title tag and use it again in the first 110–155 characters and every 250 words throughout your article or blog post. Nevertheless, keep your title around 50–70 characters to make sure it’s informative yet not too short or too long, and opt to include an excerpt to give the reader a hint about what he may anticipate finding in your post.
And finally, don’t forget to include 2-3 internal and external links to provide your website visitors with any further information they may need without having to leave your page.
Now that you know how to write SEO-optimized content, it’s time to put your new knowledge into practice and start creating content that will rank higher in search engine results. Remember, with a little effort and dedication, you can create content that not only ranks well in search