The Ultimate Image Size Guide for Digital Marketers on Social Media and Google Ads
How much space should I allocate for my social media images? What size should they be? And how often should I update them?
To find the answers read this detailed guide and you’ll find complete guides that really will help you.
Social media platforms such as Facebook, Twitter, Instagram, Snapchat, etc., are becoming increasingly important for businesses. They provide a great opportunity to connect with customers and promote their brand. As a business, it’s important to ensure that your social media profiles are up-to-date and looking their best.
To make things easy for you, we’ve put together the latest social media image sizes for different platforms. So whether you’re creating a profile picture, header image, or pinned post, you can be sure to make the most of your social media presence.
Take a look at the infographic below or keep reading for all the latest image size specifications.
Facebook Image Sizes
With 1.18 million monthly active users, Facebook has become the world’s most popular social network. One bad photo could be the difference between attracting and engaging with this large user base and being completely overlooked.
When choosing your photos, one thing to remember is that there is a distinction between how things will appear on your personal timeline and the way things will appear in a user’s newsfeed. Make sure that you’re choosing dimensions based on where most of your viewers will be viewing your image
Here are the recommended image sizes for Facebook:
Facebook image sizes for profile photos: 170 x 170 pixels
Recommended Facebook image sizes for cover photos: 851 x 315 pixels
File size: Less than 100KB
Facebook image sizes for posts and timeline photos:
Recommended: 1200 x 630 pixels
Minimum: 600 x 315 pixels
Recommended Facebook event cover photo image sizes: 1200 x 628 pixels
Facebook image sizes for panorama or 360 photos:
Minimum image size: 30,000 pixels in any dimension, and less than 135,000,000 pixels in total size
Aspect ratio: 2:1
Recommended Facebook image sizes for Facebook Stories: 1080 x 1920 pixels
Facebook image sizes for ads:
Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.
Pro Tips for Facebook image size best practice:
- If you want to avoid any compression or distortion when uploading an image, choose a JPG or PNG format.
- Use the recommended pixel size for the fastest load times
- Cover photos and profile pictures with logos or text work better when they’re uploaded as a PNG file rather than JPEG.
- Don’t drag to reposition after you’ve uploaded your cover photo. It won’t look good.
- For posts containing 2-10 images, use the carousel display. Images should be 1200 x 1200 pixels.
- For stories with text, consider leaving an extra 250 pixels at the top and bottom of the story so that there is no overlap between the image and the CTA.
Instagram Image Sizes
Instagram is one of the biggest social media platforms out there. It offers an easy way to share photos and videos with friends or followers.
The platform also lets users create collages from multiple pictures. This means that it can be difficult to determine the right image sizes for each photo.
To help you get started, here are the recommended image sizes for Instagram:
Instagram profile photos are uploaded at 110 x 100 pixels. However, the images are stored at 320 x 300 pixels, so make sure that your photo is no larger than that size.
Square images are not always displayed as squares. Instagram profile photos are displayed in a circular format. Make sure any elements that you want to focus on within the photo aren’t cropped out.
Instagram image sizes for feed photos:
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
Instagram photo thumbnail sizes:
Display size: 161 x 161 pixels
Recommended upload size: 1080 pixels wide
Instagram Stories image size: 1080 x 1920 pixels
Instagram carousel image sizes:
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
Instagram Reels sizes:
1080 x 1920 pixels
This is an aspect ratio of 9:16.
Cover photo: 1080 x 1920 pixels
Remmber that Reels are cropped to a 1:1 image in your profile feed and a 4:5 image in the home feed.
Instagram ads image sizes:
Landscape: 1080 x 566 pixels
Square: 1080 x 1080 pixels
Minimum width: 320 pixels
Maximum width: 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Image sizes for Instagram Stories ads:
1080 x 1920 pixels
Pro Tips for Instagram image size best practice:
- To get the most out of your Instagram posts, make sure your images are 1080 pixels wide.
- If you post an Instagram image that‘s larger than 1080 pixels, Instagram will resize it to 1080 pixels.
- If you share a picture that has a resolution lower than 320 pixels, Instagram will resize it to 320 pixels.
- If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).”
- If your uploaded Instagram picture is not in a supported ratio, the platform will auto-crop your photo to fit a specific ratio.
- To avoid pixelation, use images that are as large and high quality as possible.
- If you upload an image with a smaller resolution but the same aspect ratio, the story will load faster.
- Instagram recommends leaving roughly 250 pixels of the top and bottom free from text and logos so they don't get covered up.
- Facebook and Instagram ads aren't penalized anymore if more than 20 percent of the ad space is taken up by text.
Twitter Image Sizes
Twitter is another popular social networking site. Its main purpose is to allow people to send short messages called tweets.
Like other social media sites, Twitter requires its users to upload images. These images can either be used as profile pictures or as content within tweets.
If you use Twitter to promote your business, then you need to ensure that all of your images are optimized for this platform.
Twitter profile photo size 400 x 400 pixels
When you upload a profile photo, it will be displayed at 200 x 200 pixels. However, the image is stored at 400 x 400 pixels.
Twitter header photo size 1500 x 500 pixels
Twitter card image size 120 x 120 pixels
Twitter image sizes for ads:
Single and multi-image tweets: Minimum 600 x 335 pixels
Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Pro Tips for Twitter image size best practice:
- Your image should be in JPG, GIF, or PNG format.
- If you upload a photo that's smaller than 400 x 400 pixels, or larger than 1500 x 500 pixels, Twitter will scale it to fit.
LinkedIn Image Sizes
If you’re using LinkedIn for business, including an image with your update increases the likelihood of people commenting on your content and sharing it.
Follow the recommended sizes below for the best results. Make sure to check your profile and content on different devices before making any final decisions.
Here are the recommended image sizes for LinkedIn:
LinkedIn profile photo size 400 x 400 pixels
LinkedIn header photo size 1584 x 396 pixels
Your header photo will be displayed at 1584 x 400 pixels.
Sharing A link in An Update: 1200 x 627 pixels
Blog Post Link Image: 1200 x 627 pixels
Company Logo: 300 x 300 pixels
Page Cover: 1128 x 191 pixels
Life tab main image size: 1128 x 376 pixels
Life tab custom modules: 502 x 282 pixels
Life tab company photos: 900 x 600 pixels
Square logo: At least: 60 x 60 pixels
Linkedin image sizes for ads:
Company logo size for ads: 100 x 100 pixels
Spotlight ads logo: 100 x 100 pixels
Spotlight ads custom background image: 300 x 250 pixels
Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
Sponsored content carousel inages: 1080 x 1080 pixels (1:1 aspect ratio)
Pro Tips for Linkedin image size best practice:
- On mobile devices, cover images are cropped differently than they are on desktops. Before making any final decisions, be sure to view your profile in both kinds of displays.
- Make sure to post PNG or JPG images when updating your company page.
- Images will appear as a thumbnail on the left side of the post if their width is less than 200 pixels wide.
Pinterest Image Sizes
Pinterest can be a great way to drive referral traffic to your site, but you need to know how to use it properly. This is mainly due to the fact that most Pinterest pages contain external links.
It’s very important that you optimize your Pinterest page regularly and use proper image sizes for your board and pin images.
Here are the recommended image sizes for Pinterest:
Pinterest profile photo size 165 x 165 pixels
Profile cover photo: 800 x 450 pixels
Pins:
Square pins: 1000 x 1000
Recommended size: 1000 x 1500
Story Pins: 1080 x 1920
Fleets: 1080 x 1920
Collections pins:
1000 x 1000 pixels (1:1 aspect ratio)
1000 x 1500 pixels (2:3 aspect ratio)
Ads And Carousels:
App install ads: 1000 x 1500 pixels (2:3 aspect ratio)
Carousel pins and ads:
1000 x 1500 pixels (2:3 aspect ratio)
1000 x 1000 pixels (1:1 aspect ratio)
Shopping ads: 1000 x 1500 pixels (2:3 aspect ratio)
Pro Tips for Pinterest image size best practice:
- Avoid putting a portrait photo into the “cover photo” spot. Instead, use a landscape photo with a 16:9 aspect ratio.
- To ensure your brand’s followers see all the image’ details on their feeds, keep the 2:3 aspect ratio.
- On the feed, Pins are displayed with a fixed width of 236 pixels. If you want to create Pins with a different aspect ratio, know that Pinterest crops images from the bottom.
- Both PNG and JPEG images are accepted.
Snapchat Image Sizes
Snapchat is very important to your business if you’re trying to reach younger audiences. It allows you to share videos and images directly from your smartphone.
The problem with Snapchat is that your audience only sees your images for a few seconds. You need to make sure that your images are optimized for Snapchat so that they look good when viewed by your audience.
Make sure that you include at least two versions of each image: one that’s square and one that’s rectangular.
Here are the recommended image sizes for Snapchat:
Snapchat ads image size: 1080 x 1920 pixels
Aspect ratio: 9:16
File type: JPEG or PNG
Maximum file size: 5MB
Snapchat Geofilter image size: 1080 x 1920
Aspect ratio: 9:16
File type: JPEG or PNG
Maximum file size: 5MB
YouTube Image Sizes
YouTube has more than one billion unique visitors each month and is available on thousands of different devices. Millions of brands have already realized that they can use YouTube to reach their fans.
Here are the recommended image sizes for YouTube:
Recommended YouTube profile photo size: 800 x 800 pixels
Minimum YouTube banner image size: 2048 x 1152 pixels
Minimum YouTube video size: 1280 x 720 pixels
YouTube thumbnail size: 1280 x 720 pixels
Desktop Max
2560 x 423
Tablet
1855 x 423
Desktop minimum and mobile
1546 x 423
TV
2560 x 1440
TEXT AND LOGO SAFE AREA
1546 X 423
TikTok Image Sizes
TikTok is a social media app that’s growing in popularity. It’s mainly used by people who want to create and share short videos with their friends.
Here are the recommended image sizes for TikTok:
Profile Photo: 20 x 20 Pixels
Video 1080 x 1920
Google Ads Image
Google Ad Sizes – Image Specification
File types:
Formats: GIF, JPG, PNG
Max. size: 150KB
Google supports these image ad dimensions and sizes:
Square and rectangular:
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple panoramic screen
300 × 250 In-text banner
336 × 280 Large rectangle
580 × 400 Netboard
Skyscraper
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half page banner
300 × 1050 Vertical
Long banner
468 × 60 Banner
728 × 90 Long banner
930 × 180 Upper banner
970 × 90 Large long banner
970 × 250 Billboard
980 × 120 Panorama
For mobile devices
300 × 50 Mobile banner
320 × 50 Mobile banner
320 × 100 Large banner for mobile devices
Responsive Google Ads
Responsiveness ads automatically adjust their size, appearance, and format. You need to create just one template based on these specifications, fill it with image and text contents, and all the size and format variants are then generated automatically for you. To create something so original, you need to put together:
Horizontal rectangle visual: required aspect ratio is 1.91: 1, the minimum size is 600 x 314 (recommended size: 1200 x 628). The maximum file size is 1 MB.
Square: 1: 1 required aspect ratio and the minimum size of 300 x 300 (recommended size: 1200 x 1200). The maximum file size is 1 MB.
Logo: 1:1 required aspect ratio and a minimum size of 128 x 128 (recommended size: 1200 x 1200). The logo can also come as a rectangle with a 4: 1 aspect ratio of a minimum size of 512 x 128 (recommended size: 1200 x 300). The logo must be centered. The maximum file size is 1 MB.
Top-performing ad sizes
300×250
This image size is known as the “medium rectangle” size and, as we saw earlier, is one of the most widely-used banner ad sizes on the Internet.
336×280
The second ad type is called the “large rectangle.”
This ad image variety tends to get fewer impressions than the previous one, but still has a wide range of sites and publishers who like to use it.
728×90
known as a “leaderboard”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.
300×600
Sometimes referred to as a “half-page”. This format provides a larger space for advertisers to get their message across and can offer users rich engagement.
The 300×600 is one of the fastest-growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers.
320×100
known as the “large mobile banner”. Can be used as an alternative to the 320×50 and the 300×250.
Google Text Ads (Length limits)
- Headline: 30 characters ( 3x Headlines)
- Description: 90 characters (2x Description)
- Path: 15 characters (2Path)
Why it matters to use the correct image sizes and formats
When you have the correct image sizes for each social media platform, your branding and marketing efforts will look more professional. Additionally, using the correct size and format for your images can increase engagement on your social media posts.
Besides that, you’ve got to get your social network image sizes right. And getting that right matters because:
Free Tools for Eye-Catching Images with Correct Dimensions
If you need help creating social media images that look great and follow the latest specifications, there are a few free tools that can help.
are great options that allow you to create professional-looking images with ease. Those tools offer a wide range of templates and design features to help you get started.
Conclusion
As you can see, there are quite a few social media image sizes that you need to be aware of. But by using the guide above as a reference, you should be able to create images that look great on all platforms. So be sure to bookmark this page and refer to it often!