Artificial intelligence (AI) has managed to integrate itself into every aspect of our lives.
Whether it’s your Netflix recommendations, Spotify shuffle, or social media feed, AI algorithms probably have a hand in it.
Holding a smartphone alone is a guarantee that you’re utilizing one of those powerful algorithms.
Yet, how can you, as a content creator, writer, or marketer, make the best out of this new technology?
We are going to show you how to use AI in digital marketing to make more informed decisions!
So, let’s dive right in!
What we will cover
AI Applications in Digital Marketing
There are many ways to use AI in Digital Marketing. We are going to go over some of the most known use cases. The good news is, you have probably already used artificial intelligence in your content creation process. Even if you don’t know it yet.
Proofreading and Editing
If you have been scouring the internet daily like me, you might have heard of Grammarly. If not, we’re going to talk in detail about the tool in a later section.
But for now, Grammarly uses artificial intelligence technology to make your style as smooth as possible.
Whenever you are not sure about your spelling or the accuracy of your grammar, Grammarly is always here. It makes sure you use the right amount of unique words without your content coming off as unnecessarily sophisticated. This way, you can rest assured that your writing is mistake-free.
Content Creation and Generation
While artificial intelligence has not replaced the job of content writers, it made it easier for them to be quicker at their job.
As a content writer, you probably need to write the same content in different ways sometimes. To ease the burden of such repetitive tasks, You can now use the help of AI tools such as ChatGPT and Jasper.ai to generate content based on a prompt. With a few clicks, you can save hours of trying to rewrite your content smoothly.
You can even create designs for your social media posts or blog posts using art generation bots such as Midjourney.
Whatever type of content you need to create, artificial intelligence is at your service.
What is the AI Prompt?
As you will see this word everywhere, it’s better to understand what this means.
An AI prompt (also known as “Commands”, or “User Inputs”) is the instruction you wrote to get the best response/output or perform the required task.
All AI tools need a prompt to give you what you want, and the more details you write in your prompts, the better response you will get. The prompt (in most AI writing tools) consists of 3 parts (Action, Structure, and Direction).
For example:
Write an email subject line for content creators who are learning how to use AI tools in digital marketing for the first time.
Write is the ACTION, Email Subject-line is the STRCTURE (or the template that you want the AI to imitate), and the rest of the sentence is the DIRECTION or the details that you want the AI to customize the response (or the result) based on it.
The results will be something like this: “Discover the Power of AI in Digital Marketing: Tips for Content Creators”
You can write the same prompt and change the STRUCTURE from email subject line to Facebook post, and the result will be something like this:
“Attention content creators! 📣
Are you looking to take your digital marketing game to the next level?
Learn how to harness the power of AI tools to boost your content strategy and engagement.
Discover tips and tricks from industry experts and fellow creators on how to make the most of this cutting-edge technology. 🤖 Join the AI revolution and elevate your content with ease. Click the link to learn more!”
Top AI Tools in Digital Marketing and How to Use Them
There are many AI tools available today. Here are some of the most popular and useful ones to bring your digital marketing strategies to life:
- ChatGPT
- Frase.io
- Midjourney
- Jasper.ai
- Grammarly
ChatGPT
If you haven’t started using this powerful tool yet, this is your cue to dive right in!
One of the ways you can access ChatGPT is through a free tool called Poe.ai. It contains many more chatbots, such as GPT4.
You have to select ChatGPT from the left sidebar. And you are ready to go!
There are various ways to write a prompt for ChatGPT. Just remember that getting the results you want relies on how well you wrote your prompts.
We gathered some of the most relevant formulas for you to get started.
Let’s see some examples of the prompt formulas you can give ChatGPT so that it creates new content for you!
The first prompt and the most basic one is a prompt for content generation on a particular topic with a specific word count.
Write a [length] [writing results] on [topic]
We have provided the bot with the following prompt:
“Write a 500 words article on AI uses in digital marketing.”
We can see it gave us exactly what we asked for. The interesting thing to notice is that it managed to write the article abiding by Seach Engine Optimization (SEO) rules. The bot broke down the article into subheadings. It also used many vital keywords.
If you want to know more about keywords and how to choose them, here’s one of our articles tackling the subject in detail. Beginners’ Ultimate Guide to Doing a Robust Keyword Research.
Say your next digital marketing campaign is crawling closer, and you need to write various versions of the same content to post on your social media platforms or website. You don’t need to rack your brain trying to come up with new ways of saying the same things. ChatGPT can simply rephrase your text in a matter of seconds.
Rephrase this text “insert text”
Here, we tried inputting a paragraph of this article, and it did a pretty good job of rewriting it!
Suppose you have just finished writing a new article for your blog. Reading it back, you notice that your vocabulary could use some work. No need to rewrite the whole thing. Just ask ChatGPT to help you tweak your simple words into a more advanced vocabulary, or make it sound more professional. You just type whatever you want.
Poe.ai is not the only way to access ChatGPT. You can access the bot through the official OpenAI platform.
Maybe you have written an essay, and you need to advertise it on social media. The good news is that you don’t even need to craft a new post. Just use the following prompt to rewrite the essay in the style of a social media post. This makes social media marketing much easier!
Write this text “insert text” in the style of [style]
Trying it out in another paragraph of this article gave impressive results. You can almost mistake it for a human!
Pretty awesome, right?
Now, how can you use AI in Email marketing campaigns? The following prompt allows you to generate a multitude of Emails on a particular topic for a specific target audience.
Can you write me [number] email subject lines for [type of email] to [target audience]?
Let’s see how this prompt performs when we ask it to: Write 5 email subject lines for small business owners who are learning how to use AI tools in digital marketing for the first time.
Frase.io
If you don’t know what Frase.io is, we have a detailed article that can walk you through how to use this tool to generate content and content briefs abiding by SEO rules. How to Optimize Your Content for SEO Using Frase.io Document (+ Bonus Tips).
But in this article, we are going to tackle how the AI Write feature in Frase.io works and how to make the best out of it.
First things first, to access the AI write on Frase.io, all you have to do is click on it from the right sidebar. Here is what pops up.
The bar in the top right corner gives you many options to start using the tool. One of which is the Tools option. Frase has many templates ready for you to use, including templates for blog posts, articles, and more. Let’s choose the Article Writer option.
It asks us for a title to base the generated content on.
Another approach is the In-Editor tool. You can give it a brief background, a tone of voice, and keywords. Then watch the magic happen!
What if you like one of the headings of SERP content? Can you use AI to write something similar? Glad you asked!
All you have to do is to choose Research from the right sidebar then click on Overview from the top right corner. You can see a bunch of SERP headings appear. Say we like this one, “Build stronger customer relationships.” By clicking on the Write about this button, we can generate similar original content.
Finally, what if, after writing a sentence or paragraph, you get the feeling that it could be better? But you just can’t get it right!
Luckily, there is an AI rewrite feature, and you can access it by simply highlighting the text you need to modify. And voilà!
Brand-new content!
Frase.io also has a Youtube playlist on the different use cases of the Frase.io AI Writer feature. You can check it out for more information!
Midjourney
Midjourney is another tool to use in generating new content. It’s mainly known for its capabilities in art generation. Now, you can use this to create designs for your content, such as social media posts or blog posts.
You can access Midjourney via Discord. If you are not familiar with Discord, you can follow these steps to get started.
After joining Midjourmey Server on Discord, and from the left sidebar, choose one of the newbie rooms, and you are ready to write your first prompt. It will likely ask you to accept the terms of service first.
Start writing your prompt as follows:
/imagine [prompt]-- v 4--ar 2:3
- –v 4: this means to use version 4 of the bot.
- –ar: is short for aspect ratio. You can choose from 16:9, 9:16, 2:3, 3:2, or 1:1.
Here’s the output of the following prompt for example: “human man with a violin for a head, abstract, photorealistic, high resolution, portrait style”
We notice some options popping up under the generated art.
- U[number]: refers to upscaling the resolution of the picture with the specified number
- V[number]: refers to creating more versions like the picture with the specified number
- The recycle emoji: refers to regenerating art for the same prompt
Now what if you want to keep the results? You can easily add an emoji reaction with the mail icon to the message with your results as follows.
A new message is directly messaged to you with the results!
What if we don’t want a certain object to appear in our generated art? Luckily, we can use negative prompts to achieve this. Here’s how to write a negative prompt.
/imagine [prompt] -- v 4 --ar 2:3 --no [negative prompt]
Let’s generate a bowl of fruit without bananas.
If you are a business owner, you know that the logo is a huge deal of your brand identity. You can use Midjourney to generate some inspiration ideas for your logo
/imagine [prompt] logo
Here are the results for inputting: /imagine artificial intelligence logo
If you are eager for more instructions, Midjourney has a quick guide on how to start using the Midjourney bot.
To master prompting in Midjourney, you can use the help of the MIDLIBRARY with hundreds of examples.
Jasper.ai
Jasper.ai is another AI-powered tool at your fingertips to use however you please in your writing creation process.
This tool has different templates and recipes for various content types, such as blog posts, Facebook Ads… etc.
Templates
Templates in Jasper.ai are used to generate short-form content such as blog post outlines, Facebook Ads headlines, and more.
You can choose to open a Jasper.ai template from the sidebar on the left. It gives you many templates for different types of content. Let’s choose the blog post outline template for example.
Jasper asks us for a title to generate the outline. It also asks for the tone of voice. We can choose how many outputs we want from the bottom of the page and then click on the Generate AI Content button.
The generated content appears on the right side of the page. We can choose to copy one of the results or add it to our favorites.
Long-form Editor
What if you don’t want short-form content? Say you want to write an entire blog post. Well, Jasper can help with that too.
You can create a new document. Then choose either to create from scratch or the blog post workflow option. Let’s start with a workflow.
With Jasper Workflow, you can get the job done faster and more efficiently.
Just write your blog post topic, and tell Jasper who are your audience, and (optimally) you can choose your tone of voice, and you’re Done! Jasper will start creating your content and move to the next step where you can specify some outline you want to highlight and let Japser continue your writing.
Recipes
Jasper has a set of recipes that help you generate long-form content using previously-written commands.
You can access the recipes from the left sidebar and then choose whatever recipe you want. Let’s choose the blog post one.
A new page appears with a YouTube video at the top to demonstrate how to use the chosen recipe. The recipe content appears at the bottom of the page in the form of a bunch of Jasper commands.
We can run the recipe from the button at the top right to copy it into our editor.
To run one of the commands, highlight the text and press Command+Enter (for Mac users) or CTRL+Enter (for PC Users).
Finally, we can see that Jasper executed the command and wrote a brief for us just as we asked!
Grammarly
As promised, we are going to cover how to use Grammarly to make your writing mistake-free.
Once you create an account on Grammarly and choose to open a new document, you can either upload a file or copy and paste your content.
After uploading your content, a window pops up asking you to set your goals for this specific document. These include audience, intent, and more.
After setting your goals, you will notice the sidebar on the right calculates multiple metrics for you.
Your overall performance appears in the top right corner. Some other metrics are correctness, clarity, delivery, and engagement.
Here, Grammarly found a misspelled word, hence it is underlined by a red color and the correctness metric appears to have an alert.
We can click on the underlined word to find the correction.
Clicking on your overall performance opens a new window. This window gives you a brief report of the word count, readability, and vocabulary.
You want to make sure that you add the Grammarly extension to your browser to gain the most out of it. This way, you don’t have to copy and paste your content inside a Grammarly document each time.
Simply click on apps and choose to install the extension to your browser.
Your extension can automatically catch writing errors in your Google documents, emails, social media posts, and any app you use on your browser. Here’s how it caught a misspelled word in my Google document.
Another cool feature to activate is the synonyms one. You can do so by clicking on the Grammarly extension in your browser toolbar and then activating the show definitions and Synonyms feature.
Once you highlight a word, its synonyms automatically appear.
Why should you start using AI?
In summary, let’s quickly go over the key advantages of AI in digital marketing.
Increased Productivity
Tools such as Jasper.ai, Frase.io, ChatGPT and MidJourney make content generation a piece of cake. They can help you generate logos, social media campaigns, blog posts, and creative designs. AI can easily do it for you and save you tons of hours.
High-Quality Content
Utilizing proofreading and editing tools such as Grammarly guarantees your content will come out polished, accurate and clear. Grammarly can help you get rid of typos, grammatical issues and poor sentence structure, making sure your writing is on point.
Don’t waste any more time. Try as many tools as you can and apply some techniques we talked about and start making more AI-driven content today!
FAQs about AI and Digital Marketing
Will AI Replace Content Creators and/or Designers? And Why?
NO. AI will not replace content creators or designers. Because AI is just a tool, it lacks the creativity and emotional intelligence of humans, which is needed for creating unique and personalized content that resonates with audiences on an emotional level.
AI will not replace you; instead, a person who is more familiar with AI than you and who is able to effectively leverage its capabilities will.
Why am I seeing such great content/design that was generated by AI?
The collaboration between brilliant human beings and AI capabilities produced this amazing result. You can create something truly remarkable by understanding your audience and crafting detailed prompts.
What is the difference between AI in digital marketing and marketing automation?
AI and marketing automation are related concepts, but they are not the same thing.
Marketing automation is a part of digital marketing that uses software tools to automate repetitive marketing tasks, like managing social media accounts, sending emails, and tracking leads.
In contrast, AI in digital marketing involves using advanced algorithms to analyze customer data, such as purchase history, website behavior, and demographics, to personalize content, and even generate content and designs for marketing campaigns.
